It is neither a chronological retrospective nor a showcase for the big themes running through the work of On Aura Tout Vu, still less an artistic installation. It is designed as an opportunity to develop new dialogues and interactions with the public, taking visitors into a virtually unchartered yet fundamental territory in the world of fashion discourse.
Above all, the aim is to examine the pleasure that fashion items arouse in us. Organized in close collaboration with Livia Stoianova and Yassen Samouilov, the founders of On Aura Tout Vu, the project seeks to bring a fresh approach to fashion creation, understood here as the "manufacture of sensations".
After the “A feast for the eyes!” exhibition with its emphasis on the visual, this new show embraces all senses in a poetic evocation of a rich array of emotions and sensations. It is the fruit of the
unbridled imagination of this pair of iconoclasts.
The exhibition is organized into seven autonomous sequences, each one turning the spotlight on the main families of sensations present in the creations of On Aura Tout Vu. The sequences are illustrated with various collections produced between 2003 and 2014. They are like mini-theatres, experimental venues forming an interactive visit full of surprises.
Installed in the Palais Royal since 1998, the couture house is a multiform creative adventure that deliberately eschews labels, in both senses of the word: On Aura Tout Vu resists the downward drag
of conformism, freely exploring a variety of artistic expressions.
Fashion according to On Aura Tout Vu is never a re-creation of bygone modes, as the momentum inherent to their work is not driven by nostalgia. A dash of surrealism, an undertow of humour, a hint
of derision, a taste for wordplay and wit, and an unconditional love of the artisanal, the handmade: these are the ingredients that spice the message sent out by each of their collections.